Programme Overview
This programme puts into every leader’s hands an extremely practical and actionable approach to strategic planning and execution. Drawing inspiration from the Employee-Customer-Profit Chain model, the programme equips executives and managers with the tools needed to develop a clear and concise strategy that seamlessly aligns organisational goals with customer needs and employee behaviours, ultimately driving profitability and sustainable growth.
Delegates will engage with strategic concepts through a straightforward and memorable framework known as “Strategy to Life.” They will learn to define their organisation’s desired state, effectively understand and influence customer behaviour, identify key drivers of success, and cultivate a culture of engagement and high performance. By the end of the training, attendees will possess a robust strategic tool that ensures a clear line of sight from vision to action, facilitating alignment and execution across all levels of the organisation.
Through this training delegates will learn how to:
- Define Your Desired State: Create a compelling vision for your organisation’s future that excites stakeholders and provides a clear direction for success.
- Understand Customer Behaviour: Identify key customer segments, understand their needs and motivations, and develop strategies to drive desired behaviours that align with your organisational goals.
- Identify Key Drivers: Discover the unique selling propositions (USPs) that differentiate your organisation and drive customer loyalty, increased spending, and advocacy.
- Align People Behaviour: Learn what actions your team needs to start, stop, and continue to consistently deliver on key customer drivers, and how to embed these behaviours into your culture.
- Create the Right Conditions: Establish the necessary conditions for a highly engaged and motivated workforce, including the right levels of support, training, recognition, and communication.
- Apply Leader Actions for High Performance: Explore the values, behaviours, and habits that leaders need to model and cultivate to foster a high-performance culture that supports strategic goals.
Who would benefit from this programme?
This programme ideal for senior leaders, managers, and team leaders across all industries who are responsible for strategic planning, team alignment and driving business performance. Whether you’re leading a large organisation or a small team, this programme will provide you with the tools to create a focused, impactful strategy that everyone can buy into and bring to life.
Programme Format
The programme will be delivered through a workshop format through the inclusion of interactive lectures, group discussions, hands-on exercises, and practical workshops. Delegates will work on developing their own “Strategy to Life” tailored to their business context, ensuring immediate applicability and relevance.
Take control of your strategy and bring it to life with “Strategy to Life: Leading for Profit.”
Benefits for you
Clear Strategic Vision: Gain the skills to articulate a clear, compelling vision for your organisation’s future, providing a definitive direction that engages stakeholders and drives action.
Practical Strategy Development: Learn how to create a concise and actionable strategic plan that can be easily communicated and executed across your team, ensuring everyone is aligned and focused on the same goals.
Customer-Centric Insights: Develop a deeper understanding of your key customer segments, their needs, and behaviours, allowing you to tailor strategies that enhance customer satisfaction, loyalty, and engagement.
Enhanced Leadership Skills: Discover the critical actions and behaviours leaders must model to foster a high-performance culture and inspire your team to achieve strategic goals.
Actionable Tools and Frameworks: Walk away with a practical toolkit that includes a unique “Strategy to Life” framework, providing a clear line of sight from vision to action, enabling immediate implementation within your organisation.
Increased Influence and Impact: Equip yourself with the knowledge and confidence to lead strategic initiatives that drive profitability and growth, enhancing your influence and impact within your organisation.
Alignment and Engagement: Learn how to align your team’s behaviour with strategic goals, creating a motivated and engaged workforce that is committed to achieving success.
Benefits for your organisations
Improved Strategic Alignment: Equip leaders with the tools to develop and execute strategies that align with organisational goals, ensuring that every team member is working towards a common vision. The “Strategy to Life” framework can be applied to top level whole company strategies and is equally effective when applied to team or sub-department strategies to ensure whole-company strategic alignment.
Enhanced Profitability and Growth: By focusing on the Employee-Customer-Profit Chain, this programme helps leaders create strategies that drive customer satisfaction, employee engagement and ultimately increased profitability.
Stronger Customer Focus: Leaders will bring back insights on how to better understand and influence customer behaviour, leading to improved customer experiences and long-term loyalty.
High-Performance Culture: Leaders will learn how to foster a culture of engagement and high performance, which can lead to greater productivity, lower turnover and a more positive work environment.
Scalable Strategic Execution: The “Strategy to Life” framework simplifies strategic planning and execution, making it easier for leaders at all levels to implement and scale within the organisation.
Competitive Advantage: By equipping leaders with the ability to effectively bring strategy to life, your organisation can stay ahead of the competition through clearer direction, stronger execution and better alignment with market demands.
Attending “Strategy to Life: Leading for Profit” not only elevates individual leadership skills but also drives organisational performance, making it a strategic investment in your company’s success.
Programme Formats and Availability
- Defining Your Desired State: Delegates will learn how to create a compelling vision for their organisation’s future, providing a clear direction that excites stakeholders and drives collective action.
- Understanding Customer Behaviour: This topic focuses on identifying key customer segments and their needs, enabling leaders to develop strategies that align with organisational goals and drive desired behaviours.
- Identifying Key Drivers: Delegates will discover the unique selling propositions (USPs) that differentiate their organisation, fostering customer loyalty and encouraging increased engagement and advocacy.
- Aligning People Behaviour: Participants will explore the actions their teams need to start, stop, and continue to deliver on key customer drivers, embedding these behaviours into the organisational culture.
- Create the Right Conditions: Establish the necessary conditions for a highly engaged and motivated workforce, including the right levels of support, training, recognition and communication.
- Applying Leader Actions for High Performance: Leaders will explore the values, behaviours, and habits they need to model and cultivate to foster a high-performance culture that supports strategic objectives.
- This is a one-day programme, with a two-day option recommended for larger organisations and teams. The extended format allows organisations to focus on multiple strategic objectives or departments and provides additional time to align the “Strategy to Life” framework with operational implementation, ensuring a comprehensive approach to strategic planning and execution.
- A highly interactive training course that introduces the “Strategy to Life’ Framework and supports the application to your own organisation, department or team strategy.
- Receive 1-to-1 advice and practical help
- All materials and handbooks required for the training will be provided to you.
This training course will be delivered by Sarah Brennand, Managing Director of Illuminare Executive Education and Founder of L7 Executive Coaching. It has been designed for in-house delivery for group sizes between 5 – 20.
This training is ideal as part of an end of year business review or start of year strategic goal setting exercise. It can also add high value when included as part of a leadership team away day or new team formation exercise to ensure you develop and continue to deliver a highly impactful business, department or team strategy that your people will buy-into, take ownership of and deliver in the most efficient way possible to drive profit and success.
This course comes with Illuminare Executive Education Certification. It is also available with CPD Certification of 7 hours /points on request. If you would like to receive CPD certification, please let a member of our team know when you make an enquiry.
Why choose Illuminare Executive Education?
Illuminare Executive Education was founded to meet the needs of global corporations and professionals who appreciate and demand high-quality education and services that the UK Higher Education sector is renowned for. Here at Illuminare Executive Education, we provide it in ways that are easy to access, agile to engage with, and applied in delivery.
We are proud that our founders and team are all leading UK academics and practitioners. Our programmes are all designed to the same quality standards that UK Universities adhere to. For many years we have successfully designed, validated, and delivered new and existing UK university programmes (degrees, apprenticeships, short courses, and executive education) to meet market demand, and we continue to provide advisory services on curricular modifications to ensure they reflect the changing needs of the global market.
Here at Illuminare Executive Education, we bring you our knowledge, skills, experience, and support through provision of our own university endorsed globally recognised programmes, business services and executive coaching. As a mark of our high-quality provision, all our programmes are available with UK university certification and / or CPD certification on request.
Our team have extensive experience of working in and with organisations from around the world and will bring you the latest research, teaching and learning combined with the most current global professional practice, in ways that work for you and your organisation.
